Courses with Gaps
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Courses with Gaps
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Programme: B.HIM. Health Information Management ×
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HIM 521
2 Unit(s) (LH 30)
1 institution need this
At the end of the course, the students should be able to: 1. define economics of health information; 2. distinctively explain the marketing of health information; 3. explain the theories of national choice and utility ap...
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Definition of economics of health information, and marketing of health information, theories of
national choice and utility applied to health information products/ services, demands and uses of
health information products. Cost theory of health information models of value of health
information products: exchange, use and expectation value, supply and demand functions of
health information, marketing mix: price, product, place and promotion as applied to health
information (products/ services), market aggregation and segmentation, consumer behavior.
Health information life cycle development, market research, health information brokerage, writing
proposal, marketing communication, costing and pricing methods.