Economics and Marketing of Health Information

At the end of the course, the students should be able to: 1. define economics of health information; 2. distinctively explain the marketing of health information; 3. explain the theories of national choice and utility applied to health information products/services; 4. discuss demands and uses of health information products; 5. debate the cost theory of health information models of value in health information products; 6. describe health information brokerage lifecycle development and market research; and 7. process ability to write proposal, communicate marketing as well as cost and pricing methods.

Definition of economics of health information, and marketing of health information, theories of national choice and utility applied to health information products/ services, demands and uses of health information products. Cost theory of health information models of value of health information products: exchange, use and expectation value, supply and demand functions of health information, marketing mix: price, product, place and promotion as applied to health information (products/ services), market aggregation and segmentation, consumer behavior. Health information life cycle development, market research, health information brokerage, writing proposal, marketing communication, costing and pricing methods.