Course Gaps at Federal College Of Education Yola

Definition of economics of health information, and marketing of health information, theories of national choice and utility applied to health information products/ services, demands and uses of health information products. Cost theory of health information models of value of health information products: exchange, use and expectation value, supply and demand functions of health information, marketing mix: price, product, place and promotion as applied to health information (products/ services), market aggregation and segmentation, consumer behavior. Health information life cycle development, market research, health information brokerage, writing proposal, marketing communication, costing and pricing methods.

Concept of entrepreneurship (entrepreneurship, intrapreneurship/corporate entrepreneurship). Theories, rationale and relevance of entrepreneurship (schumpeterian and other perspectives, risk-taking, necessity and opportunity-based entrepreneurship and creative destruction). Characteristics of entrepreneurs (opportunity seeker, risk taker, natural and nurtured, problem solver and change agent, innovator and creative thinker). 183 Entrepreneurial thinking (critical thinking, reflective thinking, and creative thinking). Innovation (concept of innovation, dimensions of innovation, change and innovation, knowledge and innovation). Enterprise formation, partnership and networking (basics of business plan, forms of business ownership, business registration and forming alliances and joint ventures). Contemporary entrepreneurship issues (knowledge, skills and technology, intellectual property, virtual office, networking). Entrepreneurship in Nigeria (biography of inspirational entrepreneurs, youth and women entrepreneurship, entrepreneurship support institutions, youth enterprise networks and environmental and cultural barriers to entrepreneurship). Basic principles of e-commerce.

A review of demand and supply of Veterinary services in Nigeria; business opportunities in the Veterinary profession; management techniques; equipment and staff requirements; financial management in Veterinary business