CCMAS Course Search

Much emphasis is placed on advertising art/design, product promotion strategies, financial and legal framework, environmental interpersonal and ethical values in outdoor, electronic, print advertising, and marketing.

Development of specific house styles and colours and direct mail advertising including greeting cards, stationery, shopping bags among others. advanced tasks in publicity, press advertisements, posters, calendars, logo and monograms. Intensive instruction will be given on the exploration of business and marketing practices necessary for a successful career in the advertising profession. Students will carry out projects on advertising, publications and multimedia design with emphasis on their visual impact and communication.

This course is designed to explore multiple theoretical approaches to the study of advertising and the digital media vis-à-vis the dynamics of an ever-changing visual ecology. Chosen texts will be developed to examine the messages’ cultural reflections, nature, and characteristics. Students will initially be required to develop an image bank and an in-depth bibliography of critical texts addressing the construction of visual imagery within a defined period of time and/or location.

Basic concept of aerial triangulation. Analogue and digital aerial triangulation. Strip formation, strip and block adjustment. Perspective centre determination. Independent model aerial- triangulations. Multiple photo resection. Bundle adjustment of photographs. Flight Planning and procedure of aerial triangulation leading to production of map/plan.

The course is a survey history of the notions that govern art as an idea and its response as a product of culture regarding taste in the philosophy of art and aesthetics. The focus will be on the thoughts of Plato on art as false imitation, to the theory of imitation of Aristotle, the idealism of the medieval thoughts and the speculative idealism of Immanuel Kant and the formalist ethic, the new art and crafts movement rooted in the Western traditions of scholarship and contemporary aesthetic realities and reception and the concept and an idea in African cultures especially its conceptual foundations in idealism.

A chronological survey of art in Africa beginning with the rock art traditions in Southern Africa dated 70,000 BC typified among others in the Blombos Stone to the Saharan frescos in North Africa, the art of pharaonic Egypt and ancillary traditions of Nubians (Kushite kingdom), Meroe and Axium, Bantu and Sudanese kingdoms and city-states in Africa south of the Sahara to 1,700 AD. The focus shall be on the stylistic progression of forms, symbolism, and the social value of works as metaphors that bear pan-continental identities.

Technology options for various design solutions. Examination of local technology, intermediate technology and examination of technology involved in other parts of the world. Construction methodologies to be explored by the registered Builder for various design solutions are explored. Hypothetical or real-life project scenarios.

This course is a continuation in the rendering of forms as a visual language with emphasis on individual students developing personal approaches to the rendition of forms and developing an aptitude towards analyzing conceptual issues that arise from the form as rendered. Class sessions focus on projects that encourage exploring known conventions towards developing personal initiatives in the rendition of forms. 300 Level Art Education

Practical works to acquire understanding and construction skills for basic garments. Preparation of various components of garments such as plackets, neckline variations, sleeves, pocket pattern making, methods of spreading and folding. Lining, interlining, facing and interfacing. Yokes: - Definition and creating variety in yoke. Empire line and Princess Line. Definition of trimmings and types (Bias trimming, ruffles, embroidery, smocking, faggoting, Appliqué, lace, lace motifs, scalloped edging, decorative fastening belts and bows). Construction of cuffs and collars, introduction to terminology, fundamentals and basic techniques of draping. Constructing patterns for adult garments (male and female). Practice of developing dress pattern from Draping Technique. Cutting, stitching and finishing of basic articles of male and female clothing such as dress, shirt, trouser, blouse and skirt.

Students will develop skills for drawing and understanding of Fashion figure with appropriate proportions, details and its relation with garment and garment details are essential foundation to go for design process. Develops the drawing skills to illustrate a Male, Female and a Kid’s Fashion Figure. Students will also acquire the skill for drawing with accurate proportions and other aesthetic details of Body of a Fashion figure. Drawing body details with different movements, arms, legs, feet, palm, and different positions. Student will gain the knowledge of drawing the technicalities and details of various Fashion elements with the correct Terminologies. Incorporating above elements on a Fashion figure with necessary details to come up with an appropriate Fashion Illustration. Incorporation of Clothing details and Fashion elements to form a garment such as, types of sleeves, necklines, pockets, cuffs, collars, yokes, waist bands, bows and ties, frills and flounces. Drawing and Illustration II helps students to develop skills in order to perfectly convey the exact Design idea for all the levels of production through various details and technicalities. Students will develop the exact Fabric in the form of its colour, texture, fall and drape on paper using different colour mediums. Acquire the skill for clothing composition of the fashion figure by adding effects when a garment is worn. Develops the skill for communicating a design for production in the form of “2D flat drawings” of the design.