Advertising and Society

At the end of the course, students should be able to: 1. students gain insight into the sociology of advertising; 2. understand relationships between the designer and society; 3. the impact of design on society; 4. the necessity of advertising; and 5. the bore and scam of advertising.

This course is designed to explore multiple theoretical approaches to the study of advertising and the digital media vis-à-vis the dynamics of an ever-changing visual ecology. Chosen texts will be developed to examine the messages’ cultural reflections, nature, and characteristics. Students will initially be required to develop an image bank and an in-depth bibliography of critical texts addressing the construction of visual imagery within a defined period of time and/or location.