Advertisement Design and Methods II

At the end of the course, students should be able to: 1. demonstrate competencies in advertising products using graphics media; and 2. develop advertisement projects for various products.

Development of specific house styles and colours and direct mail advertising including greeting cards, stationery, shopping bags among others. advanced tasks in publicity, press advertisements, posters, calendars, logo and monograms. Intensive instruction will be given on the exploration of business and marketing practices necessary for a successful career in the advertising profession. Students will carry out projects on advertising, publications and multimedia design with emphasis on their visual impact and communication.