CCMAS Course Search
Browse BRIDGE's courses under the National Universities Commission's Core Curriculum Minimum Academic Standards (CCMAS) — Nigeria's unified benchmark curriculum for every accredited program. Search by course title, code, faculty or programme to see full descriptions, learning outlines and credit-hour loads.
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Programme: Bachelor of Medicine and Bachelor of Surgery (MBBS/MBChB) ×
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ENT 312
2 Unit(s) (LH 15; PH 45)
At the end of this course, students should be able to: 1. describe the key steps in venture creation; 2. identify opportunities in problems and in high potential sectors regardless of geographical location; 3. state how...
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Opportunity identification (sources of business opportunities in Nigeria, environmental
scanning, demand and supply gap/unmet needs/market gaps/market research, unutilised
resources, social and climate conditions and technology adoption gap). New business
development (business planning, market research). Entrepreneurial finance (venture capital,
equity finance, Micro finance, Personal savings, small business investment organizations and
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business plan competition). Entrepreneurial marketing and e-commerce (principles of
marketing, customer acquisition and retention, B2B, C2C and B2C models of e-commerce, first
mover advantage, E-commerce business models and successful E-commerce companies,).
Small business management/family business. Leadership and management, basic book
keeping, nature of family business and family business growth model. Negotiation and
business communication (strategy and tactics of negotiation, bargaining, traditional and
modern business communication methods). Opportunity discovery demonstrations (business
idea generation presentations, business idea contest, brainstorming sessions, idea pitching),
technological solutions (the concept of market/customer solution, customer solution and
emerging technologies, business applications of new technologies. Artificial intelligence (AI).
Virtual/mixed reality (VR). Internet of things (IoTs). Blockchain. Cloud computing. Renewable
energy. Digital Business and e-commerce strategies).