CCMAS Course Search
Browse BRIDGE's courses under the National Universities Commission's Core Curriculum Minimum Academic Standards (CCMAS) — Nigeria's unified benchmark curriculum for every accredited program. Search by course title, code, faculty or programme to see full descriptions, learning outlines and credit-hour loads.
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Programme: B.Eng. Electrical and Electronic Engineering ×
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ENT 312
2
At the end of this course, students, through case study and practical approaches, should be able to: 1. describe the key steps in venture creation; 2. spot opportunities in problems and in high potential sectors, regardl...
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Opportunity identification (sources of business opportunities in Nigeria, environmental
scanning, demand and supply gap/unmet needs/market gaps/market research, unutilised
resources, social and climate conditions and technology adoption gap). New business
development (business planning, market research). Entrepreneurial finance (venture capital,
equity finance, micro-finance, personal savings, small business investment organizations and
business plan competition). Entrepreneurial marketing and e-commerce (principles of
marketing, customer acquisition & retention, B2B, C2C and B2C models of e-commerce, First
Mover Advantage, E-commerce business models and successful e-commerce companies).
Small business management/family business: Leadership & Management, basic book keeping,
nature of family business and family business growth model. Negotiation and business
communication (strategy and tactics of negotiation/bargaining, traditional and modern
business communication methods). Opportunity discovery demonstrations (business idea
generation presentations, business idea contest, brainstorming sessions, idea pitching).
Technological solutions (The concept of market/customer solution, customer solution and
emerging technologies, business applications of new technologies - artificial intelligence (AI),
virtual/mixed reality (VR), Internet of things (IoTs), blockchain, cloud computing, renewable
energy. Digital business and e-commerce strategies.