Nigerian Clothing and Textile Industries

At the end of the course, students should be able to: 1. identify the factory procedures; 2. describe how to start a clothing and textile cottage industries; 3. write a business plan; 4. describe staff recruitment, training, motivation and remuneration; and 5. demonstrate marketing skills.

Overview of clothing and textile industries. Industrial sewing. Factory procedures, methods of production, specialization in product types, store administration. How to start clothing and textile industry. Writing business plan. Staff recruitment and training, staff motivation and remuneration. Reaching the customer- the marketing mix, advertising, publicity and promotion. Segmentation, targeting, positioning and branding.