FAD 213
Fashion Merchandising
2
Course Description
At the end of the course, the students should be able to:
1. describe merchandising and fashion concepts;
2. personnel merchandizing responsibilities;
3. explain fashion merchandising as it affects market and consumer requirements;
4. select specific items of merchandise and making them available whenever needed; and
5. Create ways of dealing with consumer through advertising and other media.
Course Outline
Consumer demand for certain kinds of merchandise using these concepts, market and specific
items of merchandise. Plan and estimate of merchandise, consumer demand and estimate,
consumer requirements, merchandise relating to market search, items of merchandise and
availability, merchandise, advertising and other media.