Basic Design II

At the end of the course, the students should be able to: 1. apply the theoretical fundamentals covered in covered in Basic Design I. 2. describe the ways elements are positioned on a page; and 3. apply the principles of effective alignment, proximity, repetition, hierarchy, balance and contrast matter in design.

Practical exercises are taken in both two- and three-dimensional design with focus on the use of design elements based on design principles. Focus on two elements of a design that are presented in opposite ways. Create a focal point, or a spot to which your eyes is naturally drawn. Observe to see how one element becomes more immediately visible than its contrasted opposite, giving it more visual weight and attracting the eye. In form of composition, position the elements in relation to each other to create alignment in design. Group all elements like words, shapes or images near each other to reinforce an idea or relationship and create a focal point for a design that draws the eye. Repeat elements like words, colour or textile design treatment, to reinforce an effect. Create a textile design pattern that suggests rhythm.