ANA 307
Anatomy Entrepreneurship
2 Unit(s) (LH 30)
Course Description
At the completion of this course, students should be able to:
1. combine science with business skills, which is a key driver of employability;
2. combine entrepreneurship and/or anatomical skills in a range of ways including innovation
work, biotech and marketing;
3. display a distinct advantage in the growing field of bioscience research collaborations;
4. identify a wide range of sectors, including jobs as researchers and business leaders in
academia and industry, as well as into lab-based careers;
5. offer a range of services with focus primarily on health promotion, management
consultancies and educators
Course Outline
The course exposes students to basic definitions, objectives, theories and practices, market
surveys and business plans, exploration of opportunities and possibilities, as well as financing
a business. Introduction to business, enterprise and entrepreneurial skills in anatomy.
Attitudes and characteristics of Medical Entrepreneurs. Models of entrepreneurship and
enterprise activity. Principles of business innovation. Getting Started - financing the start-up
of business. Marketing: public relations and advertising. Insurance coverage, licenses and
permits. Consultancy services – an option for the self-employed entrepreneur. Ethical issues
associated with business enterprise.
400 Level
Courses to be taught at this level should include surface and living anatomy, anatomical and
museum techniques, electron microscopy, skeletal biology and anthropology, biometry and
human growth. Students are to do a research project.