Fashion Merchandising II

At the end the course, the student should be able to: 1. describe merchandising and fashion cycle concept, 2. identify the stages of fashion cycles in relation to innovation process; 3. relate the concept of fashion diffusion to the various stages of fashion cycle by comparing the end results; 4. carry out case studies of using fashion cycle concepts in your area of operation; and 5. identify the fashion market place.

Merchandising and Fashion Cycle Concept: define fashion cycle, state the types of fashion cycle: buying and selling cycle, determine the impact of these cycle to fashion design practice. Defining the termed market place, stating the characteristics of a market place, locating the fashion market place, analysing the role of retailer, consumer and middle men in the market place, carrying out case studies of fashion market in your state of operation by using various tools.