Visual Communications Design II

At the end of the course, students should be able to: 1. understand the theory and practice of the subject; 2. understand the digital tool as its cultural foregrounding; 3. appreciate the complex nature of the discipline; and 4. understand key developments in the subject.

This course seeks to develop advanced ability in conceptual thinking for solving graphic design problems. The course also seeks to harmonize the skills learnt in concept development, critical thinking for graphic design projects and channel it through a coordinated design system. Projects are designed to aid students in demonstrating the ability to build their imagination, aesthetic sensitivity, and powers of critical thought required to succeed as visual communicators. A unique sequentially-based approach will stress image development, typography, print, screen-based graphics, and interactive design applications. Students are offered the latitude to learn current best practices and conventions in UI/UX design and apply them to create compelling screen-based experiences for websites or apps to expose them to various careers, from marketing to web design human-computer interaction.