Techniques and Processes in Visual Communications Design (VCD)

At the end of the course, students should be able to: 1. understand the theory and practice of the subject; 2. understand the digital tool as its cultural foregrounding; 3. appreciate the complex nature of the discipline; and 4. understand critical developments in the subject.

This course shall review a survey of basic terminologies, techniques, characteristics and processes as relevant to the graphic production as introduced in FAA 233.2, namely, the letterpress, the offset lithographic press, the gravure press, the process camera, and scanners for multiple colour print reproduction, and the digital desktop publishing interface as an independent publishing device vis-à-vis other contemporary product development. It shall, in addition, seek to develop basic skills in typography by exploring possibilities in hand lettering leading to digital type constructions. Basic print finishing techniques, ink, and paper specifications shall also be covered. Students offering this course shall essentially learn how to bring visual ideas to reality through the varied processes of multiple image-making through experimentations at the university press to enrich students’ experiences further.