Marketing for Quantity Surveyors

At the end of this course, students should be able to: 1. Develop an awareness and understanding of the basic principles of professional services with reference to quantity surveying; 2. Demonstrate the knowledge and understanding of the process of consulting and client management; and 3. Gain an awareness and understanding of the regulations guiding the marketing of quantity surveying consulting services.

Course synopsis. Nature of quantity surveying services. Range and scope of QS services (traditional and emerging). Consulting process. Marketing of quantity surveying services. Professional regulations guiding marketing of quantity surveying services. Client/customer relationship management. Business and enterprise management. Forms of business organisation. Merger, acquisition, joint venture. Service quality management. International quality certifications.