Editorial Graphics and Press Advert

At the end of the course, students should be able to: 1. summarize the history of the art, craft and type design and typeface psychology; 2. state functions of illustration and problems inherent in relations to various reproduction techniques in books, periodicals, industrial / technical publications, cartooning and animation; 3. explore techniques of rendering editorial lettering and illustrations in pen, ink colour and wash media; and 4. demonstrate creative use of various graphic design skills learnt previously as well as competencies in the use of computer software for publishing magazines, books and varieties of publications.

The module employs a project-based learning approach that addresses design, digital content creation and communication through typography and editorial graphics and enhanced employability skills in the editorial designs for television, billboard, newspaper and magazine centre-spread, cover design, printing and advertisements. History of the art, craft and type design as well typeface psychology will be taught. Theoretical framework on various editorial design concepts such as cartooning, copy-fitting, propaganda, captioning, advertising and journalism. Techniques of rendering editorial lettering and illustrations in pen, ink colour and wash media. Typography as a specialized occupation, arrangement of type (point size, tracking, kerning, leading among others) and typesetting. Typography in the digital age. Creation and modification of typefaces using a variety of graphics artwork illustration techniques for editorial graphics. Intensive work on the structural layout of magazine and newspaper editorial designs. Functions of illustration and problems inherent in relations to various reproduction techniques in books, periodicals, industrial / technical publications, cartooning and animation. Lawn techniques, pen, brush wash, charcoal poster. Use of computer software for publishing. Instruction is given on the principle and preparation of fascinating designs and art work for illustration in newspapers, magazines, television and technical publications.