Public Relations in Hospital Management

At the end of the course, the student should be able to: 1. discuss roles of public relations unit in healthcare setting; 2. demonstrate effective and efficient Inter and Intra departmental relationship; and 3. promote the image of a hospital in the public.

Dominant paradigms and theories that have informed the study of public relations and continue to shape analysis and practice in the field. Concept of public relations. Roles of public relation unit in the hospital. Inter and intra departmental relationship in the hospital. Public relation strategies. Roles of hospital managers in public relations and corporate social responsibility.