IDM 506
Management, Marketing and Exhibition
2
Course Description
At the end of the course, students should be able to:
1. employ different online and offline media for the promotion of brands and sale strategies; and
2. create a compendium of their works from 100 level into visually rich portfolios and diary
contents (including digital media) for self-branding and future career prospect.
Course Outline
Organisation and management of metal product. Use of equipment and how to manage and
repair them; marketing strategies of finished products. Acquainting students with the various
methods and ways of conducting business with metal product and goods generally and techniques
of presentation of metal products like mounting and lamination. Exhibition of metal products.