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BRIDGE BRIDGE Diaspora BRIDGE
CSC 820

Electronic Commerce Technologies

Sciences
M.Sc. Computer Science
3
Course Description
Introduction; the sociology and psychology of electronic commerce: building; recognising; managing and making use of online communities in web-based environments; theories of online presence and cooperation; a guide to e-commerce in general: how to differentiate e-commerce today from e-commerce yesterday; current problems of e-commerce and interesting solutions and approaches to those problems; a guide to knowledge commerce: understanding knowledge as a commodity and as a process; and representing it in web-based environments; web architecture: structural design of e-commerce systems; client-server architecture; 2-; 3-; n-tier design; server farms; scalability; integration of legacy systems; Java beans; Enterprise Java beans and java server pages; particular problems posed by 24/7 operation and an open user community; data interchange: exchanging data over the internet; XML; style sheets; document type definition; metadata and document discovery; interchange of processes using WSDL and SOAP as examples; usability: user-interfaces design for websites; use of human computer interaction methodologies in evaluating user interfaces; electronic payments: technologies that support the processing of electronic payments; characteristics and properties of electronic payment systems; mass personalisation and the virtual customer: automation of the customer relationship; use of data to customise the web experience; cookies and their risks; rule-based filtering; implicit profiling; collaborative filtering.
Course Outline
Introduction; the sociology and psychology of electronic commerce: building; recognising; managing and making use of online communities in web-based environments; theories of online presence and cooperation; a guide to e-commerce in general: how to differentiate e-commerce today from e-commerce yesterday; current problems of e-commerce and interesting solutions and approaches to those problems; a guide to knowledge commerce: understanding knowledge as a commodity and as a process; and representing it in web-based environments; web architecture: structural design of e-commerce systems; client-server architecture; 2-; 3-; n-tier design; server farms; scalability; integration of legacy systems; Java beans; Enterprise Java beans and java server pages; particular problems posed by 24/7 operation and an open user community; data interchange: exchanging data over the internet; XML; style sheets; document type definition; metadata and document discovery; interchange of processes using WSDL and SOAP as examples; usability: user-interfaces design for websites; use of human computer interaction methodologies in evaluating user interfaces; electronic payments: technologies that support the processing of electronic payments; characteristics and properties of electronic payment systems; mass personalisation and the virtual customer: automation of the customer relationship; use of data to customise the web experience; cookies and their risks; rule-based filtering; implicit profiling; collaborative filtering
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