Product Packaging and Branding

At the end of the course, students should be able to: 1. identify various traditional and modern techniques of showcasing finished products and projects; 2. analysis of problems and solutions of visual production, preservation and presentation; and 3. explore principles and elements of design, photography, illustrations, computer applications in graphic design, advertisement and marketing in branding and packaging of products.

This course teaches the various traditional and modern techniques of showcasing finished products and projects. Designing, finishing, packaging and presentation of graphic products and multimedia projects are the focus of this course. Students will be exposed to techniques such as framing, mounting, hanging, assemblage, suspension, mimicking, leaning, coupling, flood lighting illumination. Two dimensional representations, sequential analysis with photography, combined with sound recording, chart diagram and other visual materials in conference halls, studios, stage, exhibition halls, event centres are core. Analysis of problems and solutions of visual production, preservation and presentation as well as the use of other artistic tricks and improvisation as techniques for visual design presentation are also encouraged.