Management, Marketing and Exhibition

At the end of the course, students should be able to 1. employ different online and offline media for the promotion of brands and sale strategies; 2. create a compendium of their works from 100 level into visually rich portfolios and diary contents (including digital media) for self-branding and future career prospect; 3. organise and manage sale outlets; and 4. plan and organise educational workshops, trade shows and exhibition.

This course is an expository course in ceramic industrial practice, which builds upon the students' freshly acquired experience from their Industrial Attachment program. It covers core concepts of ceramic management and marketing. However, it also meets the need of the ceramic students essentially as a course that provides further knowledge on the essentials for setting up a ceramic venture in a competitive market. The course also treats ceramic entrepreneurship, teaching the students how to employ different online and offline media for the promotion of brands and sale strategies. Organisation and management of sale outlets; development of educational workshops, trade shows and exhibition. Approaches to the design of effective space planning, lighting, audio- visual presentations, portfolio presentation and materials are explored. Students will also be encouraged to create a compendium of their works from 100 level into visually rich portfolios and diary contents (including digital media) for self-branding and future career prospect.