HIM 513
Public Relations in Health Information System
2 Unit(s) (LH 30)
Course Description
At the end of the course, the students should be able to:
1. mark out with distinctness the history of public relations, public relation process and research;
2. explain communication media in public relations, state the functions of public relations officer;
3. elucidate the objectives of employee communications and communication methods;
4. debate publicity, crisis management and resolutions;
5. evaluate techniques of public relation; and
6. expound public relation financing.
Course Outline
Definition of public relations, the history of public relations public relations process, public
relations research, communication media in public relations, functions of public relations officer,
objectives of employee communications, communication methods, publicity, crisis management
and resolution, evaluation techniques of public relations, public relations financing.