Management, Marketing and Exhibition

At the end of the course, students should be able to: 1. employ different online and offline media for the promotion of brands and sale strategies; and 2. create a compendium of their works from 100 levels into visually rich portfolios and diary contents (including digital media) for self-branding and future career prospect.

Concepts of management and marketing with respect to glass industry. Basic knowledge required to set up small scale and medium glass industry. Organisation and management of glass industry, use of equipment and how to manage and repair them; marketing strategies of finished products. Acquainting of students with the various methods and appropriate ways of conducting business with glass products generally. Exhibition of glass products.