Strategic Planning and Management in Public and Private Hospitals

At the end of the course, the student should be able to: 1. explain the concepts of corporate planning; 2. explain the relationship between corporate planning and organisational effectiveness; 3. discuss the concept of internal and external environments of an organisation; 4. explain how organisational environment affect performance; and 5. develop a Strategic plan for public/private hospitals.

Techniques and skills of Corporate Planning. Field exercise in one real-life health organisation in Nigeria. Empirical studies or works toward investigating the relationship between corporate planning and organisational effectiveness. Background concepts including strategy, mission, goals and objectives, long range planning, tactical operational planning. Definitions of planning and health care system. Purpose of health care system, planning process and planning problems of health care system issues, basic conceptual frame work of health care system planning (Green’s stage hypothesis). Development of mission statement. Setting goal and objective and management by objective, including policy formulation. Implementation, monitoring and evaluation. Holistic approach to the changing corporate terrain of Hospital as a Business entity. A balanced coverage of internal and external environments. Global view and multidisciplinary perspective of the hospital business world. Formal planning and identification of hospitals capabilities and timely strategies. Integrative learning experience to develop strategic environment, knowledge and skills. Key elements in strategy, concepts and theories. Overview of corporate policy and strategy analysis, the relationship between the hospital and its environment, strategic choice, the link between strategy and organisation of strategic change. Illustration of the strategic management process with a wide variety of practical examples. Strategy and strategic management. Strategic management processes formality in strategic management process, strategic management pyramid/model. Strategy versus other types of planning for public and non-profit organisations. Environmental scanning, internal analysis and position assessment. Mission statement, strategy formulation, strategic thinking and strategic systems in the health sector.