ICT 322
ICT Innovation and Entrepreneurship
2
Course Description
At the end of this course, students should be able to:
1. explain business models;
2. explain emerging trends in entrepreneurship;
3. describe business plan and business startup process;
4. explain business feasibility and strategy;
5. explain marketing strategies; and
6. discuss business ethics.
Course Outline
Business leadership. Digital marketing. Emerging trends in entrepreneurship. Business ethics.
New venture creation process. Business feasibility planning. Market research. Business
strategy. Business models and business plans. Technical presentations.