IDG 407
Principles and Issues in Graphic Design
2
Course Description
At the end of the course, students should be able to:
1. develop creative ideas to solve contemporary problems affecting the field of graphic design;
and
2. demonstrate effective visual communication skills focusing on finding design solutions to
issues that are relevant to contemporary design culture.
Course Outline
This course explores contemporary issues in Visual Communication Design such as
technological, theoretical, cultural, social, political and economic issues affecting the field of
graphic design, in particular. Students analyze the current state of the field of graphic design as
a means of visual communication to employ effective design solutions for issues and topics
relevant to contemporary design culture. Contemporary advertising production issues and
methods are explored through hands-on projects, presentations, and visits to professional sites.
Picture montage, casing for consumer products, wrapper designs and 3-dimensional prototype
construction. Other advanced designs and reproduction skills, modern industries. Emphasis is on
studio practice and project completion. Students develop confidence in project handling skills
through actively supervised studio activities.