ESM 331
Property Management and real Estate Marketing
2
Course Description
At the end of this course, students should be able to:
1. define and explain the basic principles of property management;
2. state the difference in the nature and relationship of landlord and tenant, and how they are
formed and sustained;
3. explain the fundamentals of estate marketing practice; and
4. demonstrate competence in estate marketing practice through field assignments.
Course Outline
Management theory and principles in relation to landed property. Management evolution,
principles of management, forecasting, planning, organization, co-ordination, control, motivation,
communication. Advanced concepts of land and interests in land (estate). Motives of property
ownership, land tenure system in Nigeria, management of private and public estates, estate
records. Landlord and tenant relationships, tenancy agreements and obligation of parties.
Management of multi-tenanted property. Computerized property management systems - rent
reminders, account updates. Agency and marketing of real estate. Duty and responsibilities of
estate agents; collaboration and multiple agency methods and challenges.