Fashion Merchandising and Advertising

At the end of the course, students should be able to: 1. describe the know-how of setting up small scale and medium scale fashion industry; 2. demonstrate competence in managing small scale and medium scale fashion industry; and 3. promote merchandizing in small scale and medium scale fashion industry.

Feasibility study on how to set up small scale and medium scale textile industry. Productive planning, economic use of materials, labour and machinery, costing and staff management. Prices and advertising procedures appropriate for textile merchandising. The various aspects of planning, purchasing, allocation and promotion of merchandise. Students will understand the importance of professionalism, effective communication and critical reasoning for achieving results in textiles and textile relayed industries. The Nigerian textile industry and other factors that can improve merchandising and market will be examined.