Fashion Merchandising and Advertising

At the end of the course, students should be able to 1. explain the concepts of marketing and merchandizing; and 2. describe processes of marketing and merchandizing with respect to fashion products.

Introduction to Merchandising, Fashion Marketing, Role of Merchandiser, product development and product cycle. Types of merchandising. Channels of Distribution. Promotional activities of government and organizations. Domestic and Export Market Environment, International Market Environment. Buyers and Sellers Meet. Costing – Basic Costing, importance, types, merits and demerits; Domestic and Export Pricing, merits and demerits. Advertising- scope, importance, types, merits and demerits; sales promotion, personal selling. Retail management. IDF IDF407 Fashion Design Studio I (3 Units C: LH 15; PH 90) Learning Outcomes: At the end of the course, students should be able to 1. develop creative ideas through the application of the knowledge of fashion illustration, fashion photography; and 2. explore pattern drafts and draping skills to create fashion collection. Course Contents Creation of an original fashion collection consisting of no more than five pieces (including accessories) incorporating fashion illustration fashion photography to produce the collection. Development of pattern drafts and making use of draping skills to express students’ creative ideas. Mood boards must be presented along with sketches for the fashion collection.