Marketing, Management and Exhibition

At the end of the course, students should be able to: 1. employ different online and offline media for the promotion of brands and sale strategies; and 2. create a compendium of their works from 100 levels into visually rich portfolios and diary contents (including digital media) for self-branding and future career prospect.

Entrepreneurial development of students resulting in economic self-reliance and preservation of professional status within the graphics, multimedia art or technology or other craft and design practices after graduation is the specific objective of this course. Study and mastery of tools, materials and accessories for practical considerations in preparing designs for production and enterprising possibilities are also taught. This course is hinged on the final year (500level) students’ exhibition activities which involve sorting, arrangement and display of selected paper- work assignments and construction projects in spaces allocated to each final year student. It teaches the professional and ethical way of arranging and mounting and the general overview of two- and three-dimensional exhibits. The general overview with respect adequate application of the elements and principles of graphic display i.e. quality and organization of exhibits, colour scheme fascination, balancing act in terms of size and weight of exhibits, unity, emphasis and focal direction, judicious utilization of space with note-taking on quantity.