Textile Management and Marketing and Exhibition

At the end of the course, students should be able to: 1. explain the importance of marketing in the textile industry; and 2. identity marketing strategies suitable for different textile products and factors that can improve textile merchandising and marketing.

Introduction to Merchandising, Fashion Marketing, Role of Merchandiser, product development and product cycle. Types of merchandising. Channels of Distribution. Promotional activities of government and organizations. Domestic and Export Market Environment, International Market Environment. Buyers and Sellers Meet. Costing – Basic Costing, importance, types, merits and demerits; Domestic and Export Pricing, merits and demerits. Advertising- scope, importance, types, merits and demerits; sales promotion, personal selling. Retail management. Feasibility study on how to set up small scale and medium scale textile industry. Productive planning, economic use of materials, labour and machinery, costing and staff management. Prices and advertising procedures appropriate for textile merchandising. The various aspects of planning, purchasing, allocation and promotion of merchandise. Students will understand the importance of professionalism, effective communication and critical reasoning for achieving results in textiles and textile relayed industries. The Nigerian textile industry and other factors that can improve merchandising and market will be examined.